Archive for the ‘wikinomics’ Tag

Core Patterns of web 2.0

This will be a elaboration from my previous post about how BestBuy is effectively expanding their online identity through Andrew McAfee’s SLATES (Search, Link, Authoring, Tags, Extensions and Signals), and Wkinomics business model (Peering, Being Open, Sharing and Acting Global). It will highlight the core web 2.0 patterns that was highlighted in O’Reilly Radar Report titled Web 2.0 Principles and Best Practices and reference by Dion Hinchcliffe’s introduction.

Here are the 8 Core Patterns for web 2.0

  • Harnessing Collective Intelligence: Sometimes described as the core pattern of Web 2.0, this describes architectures of participation that embraces the effective use of network effects and feedback loops to create systems that get better the more that people use them
  • Data is the Next “Intel Inside”: A phrase that captures the fact that information has become as important, or more important, than software, which has become relentlessly commoditized.
  • Innovation in Assembly: The Web has become a massive source of small pieces of data and services, loosely joined, increasing the recombinant possibilities and unintended uses of systems and information.
  • Rich User Experiences: The Web page has evolved to become far more than HTML markup and now embodies full software experiences that enable interaction and immersion in innovative new ways.
  • Software Above the Level of a Single Device: Software like the horizontally federated blogosphere (hundreds of blog platforms and aggregators) or the vertically integrated iTunes (server farm + online store + iTunes client + iPods) are changing our software landscape.
  • Perpetual Beta: Software releases are disappearing and continuous change is becoming the norm.
  • Leveraging the Long Tail: The mass servicing of micromarkets cost effectively via the Web is one of the primary “killer business models” made possible by the Internet in its present form.
  • Lightweight Software/Business Models and Cost Effective Scalability: Everything from Amazon’s S3, to RSS, to Ruby on Rails are changing the economics of online software development fundamentally, providing new players powerful new weapons against established players and even entire industries.

Here is how I think that BestBuy has followed these core patterns

  • Harnessing Collective Intelligence: This can be seen by the use of corporate wikis, that managers and staff use to spread information about latest products, updates made to the stores, solutions to possible problems and error made through product descriptions. As it is an opened platform for all who work there, it is able to grow into a very reliable source of information. BestBuy is using ideaX project is very similar to the one created by a group of QUT students called DearQUT. IdeaX is a way that people submit suggestions to improve BestBuy and other vote on ideas they like and agree with.
  • Data is the Next “Intel Inside”: Same with the first core pattern, the implementation of a forum for customers to be a part of buildings a keystone to not only offering the physical device but additional support to all those who use the forum. Information is also broadcasted through their various social networking account on twitter and facebook. This can also been see on the homepage where registered users are able to review products that they have purchased. This provides a great service to other looking at purchasing that product and adds value to the overall experience.
  • Innovation in Assembly: BestBuy uses their BestBuy Connect page as their main collaboration of all their social networking services, and through RSS users are able to follow any new updates.
  • Rich User Experiences: The BestBuy homepage provides a rich experience for new and existing customers, with an easy to navigate site, customer reviews and extensive product search. With the online store it has provided a clean interface to those who visit the site.
  • Software Above the Level of a Single Device: Best buy has implemented a mobile version of the website to make it easier for people viewing the site on a mobile device like a smartphone, or internet enabled device.
  • Perpetual Beta: The use of corporate wiki’s, customer forums and social networking services, it can be said that the transition between old strategies for content distribution and information sharing will be  phased out. And new services like this will be constantly revolving and growing.
  • Leveraging the Long Tail: What BestBuy is able to do with the customer reviews is that they are able to offer a complete buying experience. Where if you were not sure on whether you want to purchase this item, you have the option at reading both user reviews and reviews from cnet.com, offering an end to end solution to purchasing items.
  • Lightweight Software/Business Models and Cost Effective Scalability: Are using technologies like RSS and various Web 2.0 services to leap beyond their competitors. As many of these servers are run run by BestBuy it has little effect on the infrastructure costs for advertising and promotions that would normally be associated with it.

~matt