Archive for the ‘twitter’ Tag

Enterprise Blogging Practices

To build a strong online presence and to take full advantage of what Enterprise 2.0 offers, lies in how a company regards the importance of blogging. As this is what builds a community around the company or product you want to highlight. Where the everyday blog has now transformed into a powerful avenue for marketing, advertising, product discovery, customer engagement and online branding. What has exploded is the adoption of micro blogging services, for quick and easy relay of information or content to a large group of people.

So how are some companies using bogging services to their advantage. One company that i want to highlight is Intel. Alongside their company blog that has been in operating since 2006 (which is updated daily), they have taken to micro-blogging and twitter as one their main enterprise blogging tool. A post from Intel highlights the different accounts that they are currently using on twitter to promote their various departments and interests. A couple of examples show that they have an account that is used to update their developers and participants to the Intel Developers Forum with latest news, an account that highlights the influences that Intel as a company has had one some people and highlighting their efforts in research or product development, where more can be seen here.

So what are the main advantages and disadvantages to a company having a open blogging approach, well Intel’s main blog and twitter accounts, provided readers with a rich sense of community and encourage involvement of those who are interesting in the company. It also provides a way that investors and stakeholders of a company can look into how the company is going in a non official sense. Twitter provides a constant stream of information for those who are following, as well as use the information and traffic as a real-time market intelligence tool.

One of the down falls this this amount of information sharing is the idea that competitors are looking at what Intel are doing and replicating what works well. However this is expected to happen and should never stop progress online. Another main down side to running a popular corporate blog is that, the information that is post must be heavily reviewed. As hundred of thousands could be reading a single post, anything out side of the blogging guidelines could have some very serious consequences to the overall identity of a company.

Overall i think that Intel has managed their online identity very well with an excellent range of Enterprise tools.
~matt

Twitter in content distribution

As more and more business are looking to increase their digital identity, twitter has seemingly become one of the most effective tools in achieving this. Where numerous company’s are using twitter to get their core messages across to a large number of people. An excellent reference is the Twitter 101, that highlights what twitter can do for many businesses. Elaborating on practices that businesses should consider when building their digital identity. Not to mention case studies that outline what practices some business have used to maximized their potential online.

Sound and Vision Mag has compiled a list of companies that are using twitter as a form of digital distribution of their content, as well as promotional offers and reviews on products. This only highlights that twitter is more than a way to share “What are you doing?”. The links below are examples of some of the companies that have been using twitter to expand their content.

http://twitter.com/Disneypixar
http://twitter.com/SonyPlayStation
http://twitter.com/SamsungTweets

Make sure that you check out the Sound and Vision Mag link as well.

~matt

Companies embracing web 2.0

Here is what i think is one company that is taking full advantage of Enterprise 2.0 practices, while following the model of both wikinomics and Andrew McAfee’s SLATE model.

BestBuy

SLATES Model

BestBuy is an consumer big box consumer electronic company and one of the largest specialty retailer of its kind in the United States. Where they have looked to Enterprise 2.0 practices to maximize their leverage over their competitors.

Search: There is a large amount of additional information located on the company’s run forum, as well their presence on many web 2.0 platforms have made them a very searchable company.

Links: Provides relevant information or links covering both internal and external projects, product updates and competitions.

Authoring: This is shown through their contributions and responses to customers on their twitter accounts and as well through facebook and a internal site that gathers all the feeds from all employees on many platforms in one site.

Tags: This can be seen through their use of twitter and incorporating the use of hash tags (#twelpforce), as a way to provide an easy way for employees to search for post by customers who want to directly talk with them.

Extensions: To a degree they are able to look at the traffic created through twitter to see what patterns are developing by the way customers are using this service.

Signals: BestBuy allows users to track update through RSS feeds, for forum activity, site updates even Twitter and Facebook updates from bestbuyconnect

Wikinomics Model

Peering: This is shown in the adoption of a service called loopt, where this allows a avenue for BestBuys employees to post a new idea and share it and corroborate with other employees. Where this is served as a breading ground for new innovations that can be offered by BestBuy.

Being Open: Through the use of Twitter, Facebook, and forums to extend the knowledge of the company as well as provide an additional level of service to customers. This is also carried out internally with the use of staff wikis, and idea sharing services that promote freedom of information within the company.

Sharing: Information is shared very similar to peering, through the use of internal services, between all stores(wiki’s, KeyTrade and WaterCooler).

Acting Global: BestBuy has expanded their physical presence overseas to Puerto Rico, Canada, China, and Turkey. However utilising the advantage social networks they are able to have a global presence to their customer base.

~matt

Twitter or not to twitter.

The internet is all about connections, how we connect and interact with all types of media. Be it audio, video, latest news resources, while providing a medium to connect with our friends and families. Twitter does what many other social networking sites fail to achieve, that is its ability to provide a quick an easy avenue for people to broadcast an idea, an opinion, an invitation or a link in a matter of seconds (an of course 140 characters or less). When looking at twitter I see it evolving into what will be known as the Internet Address Book. It will come to the stage where a twitter account is as common as an email address. One of the most important factors for users to try a new service is how many of their friends are using it. Twitter has help combat this initial hurdle with providing a list of popular people/companies on twitter that new users can follow and jump right into the twitter experience.

Overall i fell that twitter has more potential when used with businesses and its ability to alert large amount of new products as well as get feedback straight from the source. Companies like Ford and Dell have shown the true power of listening to people and helping them resolve issue in an open forum and that that they are listening and are wanting to help.

http://twitter.com/ScottMonty Scott Monty is Ford’s head of social media

http://twitter.com/APaxtonatDell Dell Customer Service Representative

An article from the Wal Street Journal has highlighted the effects of the companies mention here as well as others who are trying to improve their reach to their customers through twitter. As has been proven to be very successful.

http://online.wsj.com/article/SB124925830240300343.html