Archive for the ‘facebook’ Tag

Foundation of web 2.0 – Pattern Five: Software above the Level of a Single Device

As the increasing number of people move towards smartphones like the Apple iPhone and smaller internet enabled devices, there is a greater exposure to online applications and services. This trend is pushing the industry into a new era of ubiquitous computing and the many advantages for enterprises that come with it. No longer are we carrying devices that just make and receive phone calls, but have the ability to create and share a rich variety of media to work friends, family and work colleagues. A prime example of this is Facebook.
facebook_logo
In the past five years facebook have exploded on the internet like what myspace did in the early 2000’s. According the facebook , they have more than 30 millions users who are actively checking their account though a mobile device. Where they also go onto saying that mobile facebook users are 50% more active then just standard computer based browsing users. This shows a great leap towards information on the go, but with many websites the mobile experience is very much lacking in usability. Not to mention the large number of mobile smart devices with all different format specifications many websites are poorly handled/rendered to make use of this emerging trend.

Facebook has effectively made the use of their website on a mobile device, providing two different portals for use with mobile devices that just have internet access, and mobile devices that support applications. The site m.facebook.com allows just internet enabled phones a cut down version of the main page giving access to an overview of the account and the activity that has taken place, whether it be notifications or new emails in the inbox. This has helped with the load times on the mobile device without additionally formatting to make it clunky.

A large number of users of mobile facebook are through the use of the facebook application. This has been made available on a wide variety of devices a well as mobile service providers. Particularly the iPhone, blackberry and the G1 mobile. As it stands the facebook application on the itunes app store has been in the top 25 free apps since its inclusion. As it allows the users a wide variety of tools that aren’t provided through the m.facebook.com portal. The cleaner UI as well as the ease of navigation has been the main success to the application.

So as more devices become location aware and have the ability to expand the collaboration effects it provides an opportunity for enterprises to leverage these best practices within their organisations. As it is becoming a standard for companies to issue smartphone devices like blackberry’s, providing an intranet that is available in mobile form can only have positive effects.

Series So Far
Pattern Four: Rich User Experience “Google Docs”
Pattern Three: Innovation in Assembly “Google Maps”
Pattern Two: Data is the Next ‘Intel Inside’ “Flickr”
Pattern One: Harnessing Collective Intelligence “Digg”

Companies embracing web 2.0

Here is what i think is one company that is taking full advantage of Enterprise 2.0 practices, while following the model of both wikinomics and Andrew McAfee’s SLATE model.

BestBuy

SLATES Model

BestBuy is an consumer big box consumer electronic company and one of the largest specialty retailer of its kind in the United States. Where they have looked to Enterprise 2.0 practices to maximize their leverage over their competitors.

Search: There is a large amount of additional information located on the company’s run forum, as well their presence on many web 2.0 platforms have made them a very searchable company.

Links: Provides relevant information or links covering both internal and external projects, product updates and competitions.

Authoring: This is shown through their contributions and responses to customers on their twitter accounts and as well through facebook and a internal site that gathers all the feeds from all employees on many platforms in one site.

Tags: This can be seen through their use of twitter and incorporating the use of hash tags (#twelpforce), as a way to provide an easy way for employees to search for post by customers who want to directly talk with them.

Extensions: To a degree they are able to look at the traffic created through twitter to see what patterns are developing by the way customers are using this service.

Signals: BestBuy allows users to track update through RSS feeds, for forum activity, site updates even Twitter and Facebook updates from bestbuyconnect

Wikinomics Model

Peering: This is shown in the adoption of a service called loopt, where this allows a avenue for BestBuys employees to post a new idea and share it and corroborate with other employees. Where this is served as a breading ground for new innovations that can be offered by BestBuy.

Being Open: Through the use of Twitter, Facebook, and forums to extend the knowledge of the company as well as provide an additional level of service to customers. This is also carried out internally with the use of staff wikis, and idea sharing services that promote freedom of information within the company.

Sharing: Information is shared very similar to peering, through the use of internal services, between all stores(wiki’s, KeyTrade and WaterCooler).

Acting Global: BestBuy has expanded their physical presence overseas to Puerto Rico, Canada, China, and Turkey. However utilising the advantage social networks they are able to have a global presence to their customer base.

~matt

Facebook sued for privacy concerns….but why??

News.com.au is reporting that Facebook is being sued by users because of new claims about the level of privacy and the options users have over their accounts. Where there are also concerns from people about the level of control they have over uploaded data. Another key issue raised in the lawsuit is how they verify the age of members joining up. As it has been claimed that a user aged 11 signed up to the service and and posted material that was inappropriate for other to see.

This isn’t the first time Facebook has been faced with issues relating to privacy where earlier this year, Facebook came under fire for changing their Terms of Service removing the following from their terms of service (ToS).

“You may remove your User Content from the Site at any time. If you choose to remove your User Content, the license granted above will automatically expire, however you acknowledge that the Company may retain archived copies of your User Content.”

What this highlights is that people are still unaware of the consequences of uploading any form of data on the internet. I would assume that many people wouldn’t consider reading the ToS and be oblivious to these issues. After reading the news.com.au article i don’t agree with the title “Facebook sued for being too popular” as the number of people who use Facebook is irregardless to how privacy should be managed.

Facebook has continuously looked at improving their privacy policy and the options given to uses to lock their account to just friends and family. I feel that the people who put the lawsuit to Facebook obviously don’t understand the concept of social media and what is involved using this service. Where they seem a lack of understanding and possible implications associated with not knowing the platform properly. Instead of the responsibility of privacy purely placed on Facebook, it should also be placed on users and access the impact of what they are uploading and posting!

~matt