Archive for the ‘companies’ Tag

Twitter in content distribution

As more and more business are looking to increase their digital identity, twitter has seemingly become one of the most effective tools in achieving this. Where numerous company’s are using twitter to get their core messages across to a large number of people. An excellent reference is the Twitter 101, that highlights what twitter can do for many businesses. Elaborating on practices that businesses should consider when building their digital identity. Not to mention case studies that outline what practices some business have used to maximized their potential online.

Sound and Vision Mag has compiled a list of companies that are using twitter as a form of digital distribution of their content, as well as promotional offers and reviews on products. This only highlights that twitter is more than a way to share “What are you doing?”. The links below are examples of some of the companies that have been using twitter to expand their content.

http://twitter.com/Disneypixar
http://twitter.com/SonyPlayStation
http://twitter.com/SamsungTweets

Make sure that you check out the Sound and Vision Mag link as well.

~matt

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Companies embracing web 2.0

Here is what i think is one company that is taking full advantage of Enterprise 2.0 practices, while following the model of both wikinomics and Andrew McAfee’s SLATE model.

BestBuy

SLATES Model

BestBuy is an consumer big box consumer electronic company and one of the largest specialty retailer of its kind in the United States. Where they have looked to Enterprise 2.0 practices to maximize their leverage over their competitors.

Search: There is a large amount of additional information located on the company’s run forum, as well their presence on many web 2.0 platforms have made them a very searchable company.

Links: Provides relevant information or links covering both internal and external projects, product updates and competitions.

Authoring: This is shown through their contributions and responses to customers on their twitter accounts and as well through facebook and a internal site that gathers all the feeds from all employees on many platforms in one site.

Tags: This can be seen through their use of twitter and incorporating the use of hash tags (#twelpforce), as a way to provide an easy way for employees to search for post by customers who want to directly talk with them.

Extensions: To a degree they are able to look at the traffic created through twitter to see what patterns are developing by the way customers are using this service.

Signals: BestBuy allows users to track update through RSS feeds, for forum activity, site updates even Twitter and Facebook updates from bestbuyconnect

Wikinomics Model

Peering: This is shown in the adoption of a service called loopt, where this allows a avenue for BestBuys employees to post a new idea and share it and corroborate with other employees. Where this is served as a breading ground for new innovations that can be offered by BestBuy.

Being Open: Through the use of Twitter, Facebook, and forums to extend the knowledge of the company as well as provide an additional level of service to customers. This is also carried out internally with the use of staff wikis, and idea sharing services that promote freedom of information within the company.

Sharing: Information is shared very similar to peering, through the use of internal services, between all stores(wiki’s, KeyTrade and WaterCooler).

Acting Global: BestBuy has expanded their physical presence overseas to Puerto Rico, Canada, China, and Turkey. However utilising the advantage social networks they are able to have a global presence to their customer base.

~matt