Archive for the ‘blogging’ Tag

Enterprise Blogging Practices

To build a strong online presence and to take full advantage of what Enterprise 2.0 offers, lies in how a company regards the importance of blogging. As this is what builds a community around the company or product you want to highlight. Where the everyday blog has now transformed into a powerful avenue for marketing, advertising, product discovery, customer engagement and online branding. What has exploded is the adoption of micro blogging services, for quick and easy relay of information or content to a large group of people.

So how are some companies using bogging services to their advantage. One company that i want to highlight is Intel. Alongside their company blog that has been in operating since 2006 (which is updated daily), they have taken to micro-blogging and twitter as one their main enterprise blogging tool. A post from Intel highlights the different accounts that they are currently using on twitter to promote their various departments and interests. A couple of examples show that they have an account that is used to update their developers and participants to the Intel Developers Forum with latest news, an account that highlights the influences that Intel as a company has had one some people and highlighting their efforts in research or product development, where more can be seen here.

So what are the main advantages and disadvantages to a company having a open blogging approach, well Intel’s main blog and twitter accounts, provided readers with a rich sense of community and encourage involvement of those who are interesting in the company. It also provides a way that investors and stakeholders of a company can look into how the company is going in a non official sense. Twitter provides a constant stream of information for those who are following, as well as use the information and traffic as a real-time market intelligence tool.

One of the down falls this this amount of information sharing is the idea that competitors are looking at what Intel are doing and replicating what works well. However this is expected to happen and should never stop progress online. Another main down side to running a popular corporate blog is that, the information that is post must be heavily reviewed. As hundred of thousands could be reading a single post, anything out side of the blogging guidelines could have some very serious consequences to the overall identity of a company.

Overall i think that Intel has managed their online identity very well with an excellent range of Enterprise tools.

Making a good blog post?

Since I have been only blogging now for 3 weeks, I will say that I am far from an expert (well for the moment) to know really how to get exactly my message across to my readers. So I am basing my knowledge on what makes a good post is on the feeds that I like and the reasons why I like them. So here they are,  my top 5 blogs that I can’t go a day without reading.

Matt’s top 5 Blogs

  1. Engadget
  2. Gizmodo
  3. MacRumors
  4. LifeHacker
  5. Mashable!

So why these sites, well the frequency of updates is very important in the world that is tech news, as everything is changing so rapidly being the first to the story will draw massive amounts of traffic. But the ability to back it up with credible sources and technical information is very important as well. I know that this blog entry will be long, however what I like about these sites is the simplicity in the nature of the posts and the trust I have for the authors of the posts.

On the other hand, what makes makes a horrible blog entry? I find that many major news sites when covering a topic fail to link to the original item (particularly a video) that they are referring to. And I find it very frustrating to have to go search for what they are talking about. This I hope I never do!!

Doing a very quick google search lead me to Lorelle who has been an avid blogger for over 10 years as well as published many books about blogging tips.  I did find one of her post a massive help, as it listed a collection of all of her previous guides (many directly dealing with wordpress) extremely useful. Even though the post was written in 2005 it is still has the core values of what a blog should incorporate.  You can find her blog entry here.

I will say it is oddly satisfying having your own RSS feeds to content that you have created, it’s a proud moment for a young blogger, that or get on the front page of digg.

I’ve also looked into how to get RSS feeds of my blog post made available. At the moment I have the free version of wordpress, so it is very limited in the native plugins that are made available in the sidebar (hopefully host my own blog in the next coming months, very excited). So I  have turned towards feedburner as it is extremely simple to use. I will say it is oddly satisfying having your own RSS feeds to content that you have created, it’s a proud moment for a young blogger, that or get on the front page of digg. A site i have found very useful is as they go into detail about different avenues on implementing RSS in wordpress as well as read RSS feeds, extremely helpful!!!

So after all this work will I continue to blog after this unit, the answer probably yes. It’s about self expression in a very accessible medium for friends, family and even strangers to read which I’m very excited about. The amount of money that is generated through advertising on the major blogs sites will fuel their success until there are no more stories to report on, which is never. What seems to be evolving is micro blogging services like twitter and friendfeed to shout out information to the masses. This is where majority of the everyday blogger will flock to now, but my thoughts on twitter is best for another post.