Enterprise Blogging Practices

To build a strong online presence and to take full advantage of what Enterprise 2.0 offers, lies in how a company regards the importance of blogging. As this is what builds a community around the company or product you want to highlight. Where the everyday blog has now transformed into a powerful avenue for marketing, advertising, product discovery, customer engagement and online branding. What has exploded is the adoption of micro blogging services, for quick and easy relay of information or content to a large group of people.

So how are some companies using bogging services to their advantage. One company that i want to highlight is Intel. Alongside their company blog that has been in operating since 2006 (which is updated daily), they have taken to micro-blogging and twitter as one their main enterprise blogging tool. A post from Intel highlights the different accounts that they are currently using on twitter to promote their various departments and interests. A couple of examples show that they have an account that is used to update their developers and participants to the Intel Developers Forum with latest news, an account that highlights the influences that Intel as a company has had one some people and highlighting their efforts in research or product development, where more can be seen here.

So what are the main advantages and disadvantages to a company having a open blogging approach, well Intel’s main blog and twitter accounts, provided readers with a rich sense of community and encourage involvement of those who are interesting in the company. It also provides a way that investors and stakeholders of a company can look into how the company is going in a non official sense. Twitter provides a constant stream of information for those who are following, as well as use the information and traffic as a real-time market intelligence tool.

One of the down falls this this amount of information sharing is the idea that competitors are looking at what Intel are doing and replicating what works well. However this is expected to happen and should never stop progress online. Another main down side to running a popular corporate blog is that, the information that is post must be heavily reviewed. As hundred of thousands could be reading a single post, anything out side of the blogging guidelines could have some very serious consequences to the overall identity of a company.

Overall i think that Intel has managed their online identity very well with an excellent range of Enterprise tools.
~matt

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