Twitter or not to twitter.

The internet is all about connections, how we connect and interact with all types of media. Be it audio, video, latest news resources, while providing a medium to connect with our friends and families. Twitter does what many other social networking sites fail to achieve, that is its ability to provide a quick an easy avenue for people to broadcast an idea, an opinion, an invitation or a link in a matter of seconds (an of course 140 characters or less). When looking at twitter I see it evolving into what will be known as the Internet Address Book. It will come to the stage where a twitter account is as common as an email address. One of the most important factors for users to try a new service is how many of their friends are using it. Twitter has help combat this initial hurdle with providing a list of popular people/companies on twitter that new users can follow and jump right into the twitter experience.

Overall i fell that twitter has more potential when used with businesses and its ability to alert large amount of new products as well as get feedback straight from the source. Companies like Ford and Dell have shown the true power of listening to people and helping them resolve issue in an open forum and that that they are listening and are wanting to help.

http://twitter.com/ScottMonty Scott Monty is Ford’s head of social media

http://twitter.com/APaxtonatDell Dell Customer Service Representative

An article from the Wal Street Journal has highlighted the effects of the companies mention here as well as others who are trying to improve their reach to their customers through twitter. As has been proven to be very successful.

http://online.wsj.com/article/SB124925830240300343.html

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2 comments so far

  1. Mark on

    Twitter can certainly give great benefit when well used, even to companies. It is as real-time as you can get. Rather than waiting for press releases or carefully worded cut-&-paste emails, Twitter makes responding necessarily quick. It’s also quite cool to have a company rep contact you directly!

    I just posted about a recent study of Twitter, and why it’s not really 40% pointless babble. http://enterprise.anotherbyte.net/2009/08/when-pointless-babble-isnt/

  2. Ben McCallum on

    Haha,
    Seems you’ve used the same title as me for my blog post:
    http://benmccallum.wordpress.com/2009/08/13/to-twitter-or-not-to-twitter/

    In my post I also talk about my likes and dislikes of Twitter and its value for businesses.

    -Ben


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